Do you know what all successful online businesses have in common? Yes, they make a ton of money– that’s the easy answer. But how? What takes them from a handful of customers to stacks of new and repeat orders everyday? Email. Think about it: how often do you check your email?
Google reports that 91% of email users check their inbox at least once a day. That means an overwhelming majority of your customers are in one place at least once a day. Email is not just a way to keep customers informed, it’s a whole new sales channel. The reason folks shop online is convenience and nothing is more convenient than meeting someone right where they are. You may be thinking “how do I even get started?” It can be overwhelming.
Most companies look at email as a burden, something else to add to the already too-long to-do list. They think “what do I have to say?”, “is there such a thing as too much email?”, “will it make me lose a customer?”. Maybe you’ve thought the same thing. And that’s okay. When you don’t know what to do, confusion often leads to fear– and fear is paralyzing. But you know what helps? Having a proven strategy!
DISCOVER THE ESSENTIALS OF EMAIL MARKETING + 16 COPY-AND-PASTE TEMPLATES!
How to welcome customers to your email list
How to connect customers to your brand
What to do with abandoned carts
What to say after an order is placed
How to ask for product reviews
How to get back in touch w/ customers who’ve fallen off the map
Successful online businesses view email as a bridge, a direct line to customers. You just need to understand what customers care about, what they expect and when. There are ‘must-send’ emails, foundations to every email strategy. And there are also innovative ways to grab customers attention and hold their interest, eventually driving them to the shopping cart.
So how do you make the most of privileged access to an inbox? You need to start from square one. Having a dedicated sequence of emails helps you stay ‘top of mind’, keeping you on a customer’s radar consistently and building rapport until shopping with you becomes a no-brainer.
And that’s why I created E-COMMERCE EMAIL MARKETING 101, a complete guide to jump starting your email marketing strategy with 16 done-for-you email templates so you can copy and paste your way to email marketing success. So what are you waiting for? Take your sales strategy to the next level and get instant access to E-COMMERCE EMAIL MARKETING 101.
Thierry Augustin is an E-commerce Business Strategist and the Founder of Augustin Strategies, LLC. Through private consulting, online courses and in-person workshops, Thierry helps e-commerce entrepreneurs find clarity and increase sales in their online businesses.