Brands are constantly battling for the right attention from the right people, those interested in what you offer and who are actually willing to buy. And while the mainstays of SEO, digital advertising and branded content are still effective ways to reach consumers, a recent crop of new online authorities are staking their claim to the digital landscape. They are influencers– bloggers, journalists, industry experts and social celebrities with a captive audience of fans and followers. These influencers have one thing that all online brands need: trust.
Brands that align themselves with the right influencers now get direct access to a whole new online sales channel. Influencer marketing is not just the next big thing, it’s becoming the new standard for online retailers wanting to connect with an engaged consumer base. That means product reviews, social campaigns and brand ambassadorships. You’ve probably even seen them come across your screen: exclusive collaborations with multi-national brands, in-store activations or special promotions that bring exposure, interest and most importantly, sales!
But how do you work with influencers for your online business? How do you get that kind of reach, exposure, and profits for your brand? It can be intimidating, especially with an ever-widening pool of influencers to choose from and so many others brands jumping on the influencers bandwagon. Companies like yours need to know how to select them, how to contact them and how to seal the deal. But how do you position your brand for a successful influencer partnership? How do you set clear goals that they can actually deliver on where it counts–your bottom line?
GET INSTANT ACCESS TO PRODUCT POPULARITY, THE ULTIMATE GUIDE TO INFLUENCER OUTREACH! YOU’LL DISCOVER:
Why influencer marketing works
What types of partnerships influencers and brands are looking for
Why you should add it to your business strategy
How to know which partnerships are right for your business
PLUS, 11 done-for-you email templates to copy and paste
You need a strategy! You’ve heard it before: a goal without a plan is just a wish! And if you want to get your products in front of the right people, bump up your search ranking on Google, and bring in more sales for your online business, you need to know how to work with influencers. The only way to get the most out of your influencer relationships is to match the right approach with the right goals and the right offer.
That’s why I created Product Popularity, the ultimate guide to influencer outreach. In it, you’ll discover the types of influencer collaborations to pursue, which are best for your online business, when to get in touch and most importantly HOW to get a response with 11 done-for-you email templates. That’s right, getting in front of new eyes can be as simple as copy and paste.
Want to add influencer marketing to your online business strategy? Get instant access to Product Popularity: The Ultimate Guide to Influencer Outreach below.
Thierry Augustin is an E-commerce Business Strategist and the Founder of Augustin Strategies, LLC. Through private consulting, online courses and in-person workshops, Thierry helps e-commerce entrepreneurs find clarity and increase sales in their online businesses.